Slicing fresh products is a physically demanding activity with unnatural movements. S.A.M. slicers take the work out of it. As a result, work is enjoyable, easy and healthy. Ergonomically designed solutions increase employee satisfaction at the deli counter.


The benefits of the unique SamPak packaging range from time saving and stress-free shopping to the enjoyment of pure freshness. The multilayer special film maintains freshness for about seven days. Without protective gas, additives or vacuum.


The best slicing and packaging systems in the world are designed according to our IQ philosophy and enable S.A.M. customers to produce their own fresh cold cuts at the store.



The Kuchler Group was founded by entrepreneur and inventor Fritz Kuchler (1940 – 2019). At the age of 23, he became the youngest general representative of Bizerba. Since his youth, Fritz Kuchler has had an intensive insight into the problems of the users of slicers – from the butcher to the saleswoman. This has resulted in numerous ideas for improvements and the vision of a slicer that slices deli automatically without the touch of a hand.

Fritz Kuchler recognized the potential in electronics to realize his vision. In 1971, he launched the world’s first electronically controlled slicer. It builds the foundation for the establishment of the modern company with an extensive development department, its own production in Austria and sales with his brand S.A.M.


Since 2018, the siblings Valentina Kuchler and Constantin Kuchler continue the family business in the next generation.

Fritz Kuchler SAM KUCHLER
Fritz Kuchler SAM KUCHLER

Fritz Kuchler

IMG 6275 2 red

Fritz Kuchler & Constantin Kuchler


  1. Fritz Kuchler, who had previously worked in his father’s company as a scale-machine salesman in addition to his schooling and studies, took over the company with 5 employees at the age of 23 after his father passed away. In September he became the youngest Bizerba general agent for the existing sales area.

  2. 1969

    Establishment of the development department “Electronics Constructions”, to realize his vision. Automatic slicing without the touch of the hand. The revolutionary novelty of the microprocessor is the basis for the development. Patent application of the new development: mechanical depositing system with electronic control. In 1970 and 1971 patents are granted for 5 countries.

  3. 1971

    The world’s first electronic slicer is born by Kuchler. First presentation of the world novelty “Electronically controlled depositing system”, which is integrated into a Bizerba slicer, in Klagenfurt/Austria. This leads to great sales success. Bizerba receives the sales rights for the rest of Austria and Germany to sale the Kuchler/Bizerba equipment combination.

    Series production for the finishing of Kuchler/Bizerba slicers with electronic depositing systems from Kuchler is started.

  4. 1976

    New construction of the Kuchler Headquarter with inhouse production and sale in Klagenfurt/Austria with direct flight connection.

    Even today, all S.A.M. equipment is developed and built in Klagenfurt am Wörthersee.

  5. 1984

    Kuchler becomes independent and launches a complete range of patented system slicers and electronic store scales under the S.A.M. brand.

  6. 1985

    The distribution of S.A.M. slicers in Austria is initially carried out via dealers, with the exception of the supply of major customers, such as “Konsum Österreich”.

    Due to the foundation of Kuchler Electronics GmbH as well as Kuchler Electronics Deutschland GmbH slicers can be sold directly without intermediaries in Austria and Germany.

  7. 1986

    The presentation of S.A.M. equipment at the International Trade Fair IFFA in Frankfurt becomes a great success.

    Television and press report about S.A.M. Contracts for the representations of S.A.M. equipment are concluded with dealers from 8 countries, which require an immediate expansion of production.

  8. 1990

    Receiving the Innovation Award of the City of Klagenfurt for the S.A.M. System slicer product line in 1990. In the following years, a company is established in Holland, selling directly to the Netherlands and Belgium.

    Hobart sells the S.A.M. Systems in the USA. Rent-a-Chalet (Kuchler Group) is founded as a predecessor of today’s S.A.M. Innovations GmbH & Co KG. A supply contract is signed with Berkel Germany for S.A.M. equipment under the Berkel Type VA/TA brand.

  9. Sam Kuchler 1997

    After receiving the second Innovation Award of the City of Klagenfurt for the computer-assisted slicing, depositing and packaging system C.A.S. (the forerunner of Slice & Pak systems), the company foundations of Kuchler Electronics CR s.r.o., Kuchler Electronics US Inc. and KIS Kuchler Intelligent Solutions follow from 1998 to 2000.

  10. The first Slice & Pak machines S.A.M. Handpak and S.A.M. P1 are launched in 2001. The introduction of the patent model S.A.M. P2 and the branded packaging SamPak (Multi Frische Pak) in 2002 leads to great success in Germany, Czech Republic, Netherlands, Belgium and Switzerland. Kuchler Electronics Schweiz GmbH is founded.

    In the next two years, S.A.M Slice & Pak systems gain further market share – with new customers such as Edeka, Metro Future Store, Carrefour, Coop and Manor as well as the cooperation with Avery Berkel France. Introduction of the novelty “S.A.M. Kompakt Slicing- und Packaging system K”.

  11. 2006

    Completion of the new factory building in Klagenfurt/Austria, expanded to 4,500 m² of state-of-the-art equipment. Continuous further developments, with innovations such as the PAZ price labeler, a S.A.M. T-Pak with integrated scales, the S.A.M. Robo Packer, the S.A.M. 300S salmon version and carriages with fully automated self-clamping also bring S.A.M. Kuchler further customers and market shares in the following years.

  12. As winner of the “Hidden Champions” award: SME Niche World Champion (for 43 years), Kuchler continues to develop rapidly in the coming years. Several prototypes are developed such as S.A.M. X2 fast service, S.A.M. 3X RP pi, S.A.M. PX3, S.A.M. End gripper, S.A.M. Pitcher, SamClean.

    2014 brings the first delivery of the new S.A.M. PX3 fully automatic slicing and packaging line. Also in 2015 there are new developments ready for delivery: S.A.M. Robot X3, S.A.M Robo Packer New, and S.A.M. Foil Packer.

  13. 500+

    Fritz Kuchlers ongoing R&D developments have created more than 500 patents to date. Fritz Kuchlers son Constantin Kuchler joins the company and heads the marketing department.

  14. Header PX3 solo blackBG v1 intelligent


    Launch of the X-Series devices. The first fully networkable intelligent slicers are born by S.A.M. and are presented at EuroShop in Düsseldorf.

  15. Constantin Kuchler

    Constantin Kuchler is appointed as Managing Director.

    S.A.M. supplies the first online supermarkets with cold cuts systems. The orders placed via webshops go directly into the S.A.M. slicing and packaging system, which automatically processes the orders and automatically slices and freshly packs fresh cold cuts.

  16. The development company Fritz Kuchler R&D is transformed into S.A.M. Innovations GmbH & Co KG.

  17. sam Kuchler IFP2018

    The company S.A.M. KUCHLER Electronics GmbH is awarded the Innovation Award of the Province of Carinthia.

  18. We present our new product series. The new machines will be presented for the first time at EuroCIS in Düsseldorf and at IFFA in Frankfurt.

  19. sam kuchler euroshop messestand

    Presentation of the new product series. At the EuroShop in Düsseldorf the new machines and shopping solutions around the service counter will be presented. Among others, the first talking slicer, the first compostable deli packaging (Bio-SamPak) and the first ordering terminal for the service counter. Read more


    Development of a world novelty in the slicing & packaging sector: S.A.M. presents the new development S.A.M. MAP-Machine for the first time at IFFA in Frankfurt. It is the first slicing and packaging line that automatically produces multi-layer MAP packs in the smallest possible space. Automatic slicing, packaging under modified atmosphere/vacuum, price labeling: the new development opens doors into the med-sized industry.